> For the complete documentation index, see [llms.txt](https://wattsee.gitbook.io/wattsee-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://wattsee.gitbook.io/wattsee-docs/marketing-and-content.md).

# Marketing & Content

* **KOL/KOC collaboration:** Work with creators running EV or green mobility channels. They will test Wattsee, record real experiences, and share them on TikTok and YouTube.
* **Focus on authenticity:** Content should feel real, not over-produced, to increase trust.
* **Viral hooks:**
  * Leverage EV fire news to emphasize urgency.
  * Create comparison videos: “Normal charging vs. charging with Wattsee.”