> For the complete documentation index, see [llms.txt](https://wattsee.gitbook.io/wattsee-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://wattsee.gitbook.io/wattsee-docs/go-to-market-strategy.md).

# Go-to-Market Strategy

**Phase 1 – Pilot Test (1–2 months):**

* Select a group of 20–50 real EV riders.
* Provide them with Wattsee devices to use in daily charging.
* Goals:
  * Collect detailed feedback on user experience.
  * Validate hardware and software stability.
  * Refine app/web UX/UI and alerts.

**Phase 2 – Direct-to-Consumer Sales:**

* After product refinement from the pilot, Wattsee will be sold directly on the website.
* The website will highlight:
  * Product demo videos → showing easy installation and use.
  * Real-world fire incidents → activating the safety need.
  * Authentic feedback from the pilot users.